Finance
“Help me book this cleanly.”
All they need is local tax documentation they can reconcile, easy to give them.
WTM · For global SaaS, cloud, AI & digital-service companies
Are you easy to buy from Brazil?
Brazil is one of the most exciting markets you can grow into, and your customers there are ready to say yes. The tax reform everyone's talking about isn't really their filing problem. It's a small, very fixable bit of friction inside your sales cycle. Let's make buying from you the easy part.
See how it works →
Prepared by WTM.
A common assumption
“This is a local customer issue, not mine.”
They'll want local tax documentation.
They'll usually prefer to pay in Brazilian reais.
They'll want to see the real total cost.
And those small things can quietly slow a yes.
Good news: this is exactly the kind of thing you can get ahead of.
The easy partWhat actually decides the deal
What your checkout handles
Bill in BRL
Take payment
Paying in Brazilian reais is the easy part.
What the deal must clear
Finance
Procurement
Tax
Legal
Approval
Make this path feel smooth, and great deals close themselves.
01 Your next renewal or expansion
Picture your next deal with a Brazilian enterprise customer.
There's a real person behind every approval, in finance, procurement, tax, and legal. Each one simply wants the deal to make sense on paper. Give them what they need, and they go from speed bump to your fastest path to yes.
Procurement
“Make this simple to approve.”
A clear local invoice that fits their workflow, and they're already on your side.
Tax
“Show me the full picture.”
Answer the IRRF, IOF and CIDE question up front and the hesitation just disappears.
Legal
“Tell me who's responsible.”
Clear terms on the obligations, and sign-off comes quickly and confidently.
Paying in reais is the easy part. Making the whole path feel effortless for their team is what turns genuine interest into a signed, happy customer.
02 · A precedent already set
The Netflix / CIDE case.
NETFLIX
When Brazil enforced CIDE on digital services, Netflix, along with other foreign streaming and SaaS providers, became liable for a contribution tax on cross-border technology transfers that had previously been invisible to most commercial teams.
It didn't arrive through the product roadmap or the sales pipeline. It arrived through tax policy, and it quietly changed who was on the hook. The encouraging part: the vendors who see these shifts coming stay effortless to buy from, and win the deals others get stuck on.
What it signaled
A friendly reminder that Brazil's rules for foreign digital vendors can move, and the companies who prepare early are the ones that stay easy to buy from.
03 Why the timing works in your favor
Brazil's dual VAT reform makes right now the perfect moment to get ahead.
Today, the VAT-equivalent on imported digital services runs around 11% to 14%. Under the new CBS/IBS model, that's expected to approach 25% to 28%. It's a real shift in how Brazilian buyers weigh the cost of a foreign vendor, and a wonderful head start for the companies that prepare for it first.
Tax layer on imported digital services
CBS/IBS replaces today's regime with a higher VAT-equivalent band.
0%14%28%
That gap changes how Brazilian buyers think about working with a foreign vendor, and because IRRF, IOF and CIDE can still apply on top, it's worth a look from your finance and sales teams too. Get ahead of it, and you'll simply be easier to buy from than everyone else.
+ IRRF+ IOF+ CIDE= rising total cost
04 What you unlock by getting this right
Make buying easy, and the whole relationship gets easier.
01
Faster sales cycles
Nothing to stall a deal, so it moves at its natural speed.
02
Smoother procurement
Fewer questions and quicker supplier sign-off, the first time.
03
Renewals on time
No total-cost surprise to reopen the conversation each year.
04
Enterprise deals that clear
Big accounts can say yes without friction holding them up.
05
More room to grow
Seats and usage expand happily inside the accounts you've won.
06
Customers who stay
An easy renewal is a renewed and genuinely loyal customer.
The real question is not only “Is this our tax problem?” It's “Are we still easy to buy from in Brazil?”
05 Your checkout, and the last mile
Your checkout is great. It just wasn't built for this part.
Even the best checkouts do one thing beautifully: they bill your customer in BRL. The part that wins enterprise approval happens after the card clears, and that's the part we love to take off your plate.
Above the surface What an advanced checkout does
Bills your customer in Brazilian reais
Handles the card or wire transaction
Completes the purchase at the surface
after the card clears
Below the surface What enterprise approval also needs
Local tax documentation finance can reconcile
Procurement readiness for supplier sign-off
A buying path the finance team can approve
That last mile is exactly where we come in.
07 How we help
We make buying from you feel effortless in Brazil, for every team that has to say yes.
WTM helps global software companies create a buying experience their Brazilian customers' teams are genuinely glad to approve.
Local billing
Invoicing that fits how Brazilian companies actually buy.
Payment in reais
Predictable amounts your customer can plan and forecast.
Brazilian tax documentation
Exactly the paperwork finance and accounting are happy to see.
An approvable buying path
Clear enough that procurement, tax and legal sign off with a smile.
You don't need to open a local entity to make this easier. The first step is simply seeing where buying from you could feel even smoother, and we'll walk it with you.
Talk to WTM
Find the hidden friction in your Brazil sales model
See where your current model creates friction for buyers, renewals and expansion, before it costs you the next deal. This was never really about tax; it's about being a company that's a pleasure to buy from.